Is This Any Way To Launch Your Annual Appeal?
Earlier this month, The Agitator praised Charity: Water for the effectiveness of their reporting back to donors.
Sorry to sound like a broken record (hmmm … does anybody under 50 know what that means?!), but I just can’t help myself … these folks get it right.
Is this any way to launch an annual fundraising appeal?
You bet it is!
Click here to watch the video; here to go to the campaign.
Tom
One response to “Is This Any Way To Launch Your Annual Appeal?”
Behavioral Science Q & A
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Absolutely!! I am blown away every time I see a video from charity: water. They really do get it right every time! Nonprofits should pay close attention!