Join UK Donor Commitment Study
Here is a reminder …
Our colleagues at DonorVoice are going to replicate in the UK their recent US study of donor commitment.
The call is out for UK charities who would like to participate in the study, which will be conducted in association with Ken Burnett and SOFII. Here is what Ken said about the US study, as well as an Executive Summary describing what that well-received work revealed.
There are two elements to this project. The first will study a representative sample of recent, frequent UK cause donors. This work will provides a national benchmark, computing Donor Commitment ratings for fifty top UK charities and NGOs across the health, human services, international aid & development, youth & children, environment & conservation, animal welfare, and armed services sectors (see full list here).
The second element looks at the same issues using samples (with transaction histories) from house files provided by participating UK organizations. To ensure adequate sample sizes, the study is best suited to larger charities operating on a national scale.
So far, five major groups from the child sponsorship, international relief, higher education, homelessness and environment sectors have signed up. The study can accept up to fifteen participants. UK participants will be charged a £1,000 fee each to cover direct costs of the work.
If you would like to consider participating, the DonorVoice information and sign-up page is here. Participants must sign-up and provide the required donor sample files by the end of December. The study will be undertaken in January, with results released at a in-person briefing in London in February.
From Ken Burnett:
“To have a ‘top 50’ of nonprofits ranked by the commitment of their donors is a breakthrough. You now know what to do to nudge your nonprofit up that list. To be able to delve into your organisation’s donor files and identify where you’re doing well and where you’re falling short, well, that strikes me as near priceless information that should underpin everything for you and your fundraising colleagues.”
Amen!
Tom
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