Logos On The Left, Please
I wish I had more time to read research on brain functioning. I just love this stuff!
Here’s a piece on how the brain processes images, and what the implications are for effective design of ads, etc.
Turns out that images are processed mostly by the right frontal lobe, which gets its input from the left eye.The left frontal lobe specializes in numbers and text, perceived more through the right eye.
Based on its studies of brain hard wiring, NeuroFocus, a "neuromarketing research" firm, has devised a set of marketing best practices. Among the lessons … logos andimages on the left, numbers on the right.
What do you think? Do you buy this stuff? For a trip to the mental edge, visit the NeuroFocus website.
Sort of makes focus groups seem so old-fashioned!
Tom
One response to “Logos On The Left, Please”
Behavioral Science Q & A
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I thought this quote from the article was quite funny:
“We’ve found that about 75% of all content–not just advertisements–is not neurologically optimal,” Pradeep added. “The opportunity to improve is tremendous.”
Not so surprising when 75% of products are badly designed, ie. it’s not easy to use without a manual, or without a trial and error period of learning, without great frustration, etc.
If we improve our marketing, we’ll end up with a neurologically optimized ads for a calculator that requires a Phillips screwdriver to change the battery š