Loyalty … By Carole King
Roger is revving up the retention engine, as you saw in yesterday’s post. Today I’d like to help set the mood.
In one of the best songs ever written (IMHO), timeless Carole King worries about the enduring loyalty of her lover. The next time your team gathers to talk about donors, retention and loyalty, get in the mood … play Will you still love me tomorrow?
“Tonight with words unspoken
You’ll say that I’m the only one
But will my heart be broken
When the night meets the morning sun?”
I hope this doesn’t gross you out, but imagine your new donor pining for you!
It takes more than tactics folks.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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