Make Popcorn For Thanksgiving
Agitator readers know how infatuated I am with online video as a tool for fundraising storytelling.
Here’s a tool — Popcorn Maker — that could revolutionize how you tell tell stories online with video.
In essence, Popcorn lets you take a video, then amplify its content with other pertinent content — photos, links to articles, maps, etc. Just about anything can be loaded in.
So if you’re talking in the video about a project in Africa you need funded, you could load in a map of its location, some photographs further illustrating the need/your work, a recent media article praising the effectiveness of your organization’s work, a deeper background article, a link to your Donate page. Each of these other elements goes ‘live’ if the viewer clicks on the item. And if the link is to a dynamic source (e.g., a live feed), the content will change each time the link in the video is used.
It’s an amazing open application, working on any web browser.
I wish I could demonstrate it right now, but I’m still learning the ropes.
Here’s a TED presentation by the developer (it’s from Mozilla). And here’s a tutorial even I can comprehend!
Something for our US readers to play with over the Thanksgiving holiday.
Roger and I will be taking a couple of days off.
Happy Thanksgiving!
Tom
P.S. Thanks to Kristina Brzezinski at FINCA for the tip. We join her in asking … have any Agitator readers tried Popcorn yet?
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer