Making Losers Into Winners
Even The Agitator gets caught up in Super Bowl fever, although we still think of an ‘end run’ as something a good fundraiser pulls off when the boss says ‘No!’ to a good idea. And a ‘double reverse’ is the trick play fundraising consultants run when they fail to meet projections.
Here’s a question …
What will happen to all those Broncos-branded, Super Bowl champ caps, shirts, and other apparel and usable stuff when the Denver Broncos lose to the Seattle Seahawks, as I know they will?
To the Secaucus, New Jersey landfill?
Nope.
For the last 17 years all this spanking new apparel has been donated to World Vision, who in turn distribute the goods to the needy abroad. So while a Peyton Manning Super Bowl Champ tee shirt might not be worth much after Sunday in the US, to a poor kid in Zambia, Haiti, Nicaragua or Romania, it might be the first brand new shirt they’ve ever received.
This infographic from bluesodapromo tells the story …
Does your nonprofit ever have leftover swag from events? Be creative in putting it to good use.
Tom
P.S. You can still see Peyton Manning lose in person … Row 9, 50 yard line tickets are still selling at $11,934 apiece on the official NFL website.
4 responses to “Making Losers Into Winners”
Behavioral Science Q & A
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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That is great news! I always wondered about that. Go, Seahawks! (Sorry, we Northwesterners have to support our team.)
What a great way to put out-of-control consumerism to good use! Thanks for sharing this story.
An alternate viewpoint (that uses the same example and photo):
http://www.foreignpolicy.com/articles/2011/10/11/haiti_doesnt_need_your_old_tshirt
GO BRONCOS!