Managing The Alumni Experience Online
We saw this press release from online marketing agency Kintera, and thought it worth passing along.
The University of Notre Dame uses Kintera technology to manage its alumni experience, including sophisticated social networking and engagement capabilities, as well as fundraising.
With about 120,000 graduates active in more than 300 alumni clubs, we imagine the challenge is rather complex.
So, while this isn't a product endorsement, we suspect Kintera's “Alumni Engagement Center” platform is worth a look. Even if just to expand your horizons as to what is possible tactically with a robust customer relationship management system customized to the purposes of alumni engagement and fundraising.
Increasingly, college grads are going to use social networking sites like Facebook and LinkedIn to maintain their school, social and professional relationships. These sites are both robust and user-friendly.
Why hang around a stodgy alumni site when you can enjoy all the comraderie and bells & whistles of Facebook … without being dunned for a contribution?! Alumni groups will need to step up their online game big time if they expect their grads to hang around.
Kintera and Notre Dame are hosting webinars on July 17 and 20 if you'd like to learn more.
Roger & Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer