Martin Luther King, Jr- January 15, 1929- April 4, 1968
“He who passively accepts evil is as much involved in it as he who helps to perpetrate it.
He who accepts evil without protesting against it is really cooperating with it.”
-Martin Luther King, Jr.
We know who Dr. King was. We know who Donald Trump Is. It’s time for each of us to show who we are.
Roger
3 responses to “Martin Luther King, Jr- January 15, 1929- April 4, 1968”
Behavioral Science Q & A
Great question! Here’s how behavioral science can help unpack what might be happening: Pain of Paying: Even a small extra charge can make giving feel more transactional than emotional, potentially reducing generosity. Fairness Concerns: Some donors might perceive donor cover as a surcharge rather than a contribution to the cause. If they feel the charity […]
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The choice between “Your gift CAN…” and “Your gift WILL…” taps into the psychological framing of certainty vs. possibility. Currently, there is no academic research directly comparing these two framings in charitable appeals. However, I suspect no framing is universally better—the outcome likely depends on your target audience and the campaign’s goal. Here are some thoughts: Certainty Framing – […]
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Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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Thank you, Roger. I’m so ashamed of this country. I’m so ashamed of our racism, sexism, homophobia, etc. etc. etc. I suspect, however, that Dr. King would say to struggle on. He would have faith that we can and will change.
2 of my favorite King quotes:
“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”
“Philanthropy is commendable, but it must not cause the philanthropists to overlook the circumstances of economic injustice that make philanthropy necessary.”
P.S. I took the knee with a power fist at the IFC 2017 plenary.
Having struggled with sadness over the state of our national conversation since the last presidential election, I was encouraged by the recent Netflix show featuring a conversation between President Barack Obama and David Letterman. The show included clips from a conversation Letterman had with U.S. Representative John Lewis, who expressed hope about the future we can create. To hear this man, who has seen the very worst actions by his fellow Americans, speak calmly about moving forward has changed my outlook. I will march this weekend, tucking my wiry grey hairs into my bright pink pussy hat, and remember that positive change always has been and remains possible.
The only thing necessary for the triumph of evil is that good men do nothing.