Memorial Day
Roger and I are taking the day off; it’s the end of Memorial Day weekend in the States.
Since my coming of age in the Sixties, the US has fought wars and engaged in military actions some of which I actively opposed, but nothing should detract from paying honor to those who have given their lives in military service and their families.
This weekend, we also celebrate the unofficial start of summer.
Motorhead Roger — one of the few people I know who actually seems to enjoy driving from Florida to Massachusetts — was probably glued the Indianapolis 500. My driver, Kiwi Scott Dixon, the pole favorite, thankfully survived a horrifying crash on lap 55.
As for me, I’ve hunkered down for the French Open, wondering who to root for with no Roger Federer in the tournament. This requires middle-of-the-night viewing for me, so apologies in advance if some of my posts over the next two weeks seem more incoherent than usual.
Tom
One response to “Memorial Day”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Tom, delighted to hear you are such a tennis fan!