Mobile For Nonprofits
I see that the American Red Cross is conducting another mobile fundraising campaign, this time lifting the stipulated text giving amount to $25. Typically, mobile asks, like the ARC’s groundbreaking Haiti campaign, have been for $10 or less. Will be interesting to see how this goes.
But “mobile” is much more than text fundraising, as Roger Craver and Stephen King (Direct Intelligence) explored in their DonorTrends webinar last week. They provided a great tour d’horizon of the many applications of mobile today for nonprofits. And a way to beat the mobile technology jumble.
You can listen to their discussion and view their presentation here.
While there, you can download and experience the mobile app we’ve created for The Agitator. Or just text AGITATOR to 53000. It’s FREE and designed to show you the kinds of functionalities and content you might consider for your organization.
I’m not as much the techie as Roger, but I do know one thing … soon more than half of a your nonprofit’s web visitors and readers of your email alerts and fundraising appeals will be accessing your content via mobile devices. You better at least start by making sure your online content delivers well to mobile!
Tom
2 responses to “Mobile For Nonprofits”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Can cell phone list for specific areas/demographics be purchased? We don’t collect alot of mobile phones at this point.
The webinar was great. Thanks for organizing it. You are so right about the future for, and possibilities of, engaging with existing and potential supporters via their mobile devices. Here in the UK there is a lot going on with mobile but so far seems to be limited to apps that broadcast information, text to donate and hand raising – the technologies can be used for so much more and it will be interesting to see how it develops. Personally I think those that are first to really engage with their supporters will do very well in the long term. I’ve blogged on it here http://degregoriopaul.blogspot.com/2010/12/i-can-see-future-in-my-pocket.html if you are interested.