More On Peer-To-Peer Fundraising
At The Agitator, we pride ourselves on eclecticism and mixing it up. Therefore, when we publish two posts in a row on the same theme it constitutes a trend! So today I’ll stick with the trend and offer perhaps an unprecedented three in a row on one theme — peer-to-peer or DIY fundraising.
From MobileCause, here’s more advice as you ponder DIY’s place in your fundraising quiver.
In the form of a webinar, titled: Create a Crowdfunding Movement that Inspires Donors to Do More Than Just Give. The ‘webinar’ is actually a PDF with three presentations on crowdfunding and peer-to-peer fundraising.
Some interesting stats from MobileCause … note the participation by Millenials and the use of mobile devices:
The presentations are short and sweet … with tips I think you’ll find useful re using videos, training kits for volunteers, using ‘thermometers’ , creating personal fundraiser pages, effective landing pages and more.
Enjoy!
Tom
3 responses to “More On Peer-To-Peer Fundraising”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer
Thanks for sharing Tom!
You guys should do an in depth analysis of costs versus direct mail and then of course Lifetime Value averages of the new donors coming from each methodology…
That would be very interesting to see, Jay!
Indeed, that would be an interesting study. Were I still in the trenches, I wouldn’t wait for it however. All signs point to “go” for this being a great future donor acquisition strategy. Of course, making it worth the investment over the long term means also investing in an intentional relationship building plan for these supporters. They can’t simply be thrown into the same old communications strategy. One size no longer fits all (if it ever did).