More Online Leads From Video
Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads.
Yes, it’s a pitch, but the advice holds water.
- Video improves your search engine visibility. Google and Bing like video.
- YouTube is the number two search engine in the world. Nuf said.
- Over one billion people watch a YouTube video each month.
- Video is the most engaging online medium.
- Video will help you increase your online conversions. It’s not just about attention, after all.
- You can create links from within your YouTube videos to your website. It’s a bit complicated for me, but check out Rich’s video explanation of how to use this nifty YouTube feature.
- You can get a lot of mileage out of a single video. Promote, promote, promote!
- You can be camera shy and still get the benefits of video. Try screen captures or simple animation with voice-overs.
- Video is (or at least can be) inexpensive. Basic editing software is inexpensive, even free.
- Video helps you reach and engage a different audience. E.g., Forbes reports that about 6 out of 10 executives would rather watch a video than read text.
- Video continues to perform. He’s talking about shelf life for your message.
- The ROI of video is unbeatable. Hmmm. This is something you need to prove for yourself, for your circumstances.
- If your product is demonstrable, video is the way to go. Nonprofits: change ‘product’ to ‘work’.
- Video helps you capture people on their smartphone. Smartphone user studies confirm the appeal of watching videos on the mobile ‘device’.
- Video inspires trust in consumers. Rich cites a Mediapost report that 57% of consumers say that product videos make them more confident in a purchase.
15 Ways Video Helps You Generate More Online Leads.
Take a look. All makes sense to me.
Tom
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