Name A Roach
I once had to raise money for a far-flung conservation program seeking to restore habitat for endangered species.
A terrifically successful program. The problem was that we had no ‘charismatic’ species in our repertoire … just a bunch of woodpeckers, frogs and such. So it was a struggle.
That’s why I adore this contrarian approach from the Wildlife Conservation Society at the Bronx Zoo, which has plenty of charismatic critters it could have chosen to feature.
Enjoy the cheeky Name a Roach campaign!
I don’t care whether this works or not … they get a raise for sheer fun.
Remember, roaches are forever!
Tom
P.S. Thanks to Michelle Shefter for the pointer.
2 responses to “Name A Roach”
Behavioral Science Q & A
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Tom (and Michelle) – this is priceless… it made me laugh out loud. The closing paragraph says it all. I don’t live in New York but it made me want to send them $ anyway. They totally deserve a raise!
It’s very clever. But….
There’s no way to make a gift and name a roach, no give link. You have t go through their home page. And by that time you may well get distracted by all the other neat content and forget to make a donation.
I’d be curious to see if donations rose after the email.