Need Some Creative Inspiration?
We’ve talked before about the Showcase of Fundraising Innovation and Inspiration (SOFII).
It’s an international online collection of "best of" fundraising efforts, mostly direct mail, some print.
They have a new feature highlighting the top twenty "Best of the Best" campaigns in their library. It’s well worth a browse if you’re looking for some creative inspiration.
We enjoyed the donor "thank you" example from public radio station WDCN in Nashville … the only station responding to this "mystery shopper" test showing any appreciation that their "donation" had come from an obvious bequest prospect.
The quality of a service like SOFII is totally dependent on the participation of the community it seeks to serve. If you have a fundraising package that performed especially well and can help teach others, we encourage you to share it with SOFII.
Roger & Tom