New free ask string white paper and webinar
Wanted to let you know quickly about two new free resources:
- We have a new white paper up called The Science of Ask Strings. It walks through donor psychology, how to set your ask string goals, and how to use behavioral science to get the results you want. It’s a free download here.
- Thanks to everyone who attended our ask string webinar today with Roger Craver, editor of The Agitator. If you missed it (or want to relive the magic), you can still download the video of the webinar here.
And don’t forget about our other two free webinars the next two weeks:
- Increasing your donors’ gifts per year on Wednesday, September 21st at noon Eastern: DonorVoice principal Josh Whichard puts his 15 years of nonprofit direct marketing experience to bear on how to create an effective multi-gift program.
- Using behavioral science to get people to opt in on Wednesday, September 28th at noon Easter: DonorVoice principal Kevin Schulman and chief behavioral scientist Dr. Kiki Koutmeridou, PhD, walk through designing choices that make people click or check YES.
Thanks and hope they help!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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