New free peer-to-peer webinars
Please join us on Wednesday, October 19, for the second Peer-to-Peer World Virtual Conference! DonorVoice and three other companies that serve nonprofits have come together to share our experience with and knowledge of peer-to-peer fundraising. In one day, at no charge, you’ll learn how to:
- Improve your donors’ experience
- Modernize your approach to data
- Raise more dollars
- Select the P2P fundraising technology that’s right for you
Additionally, nonprofits will share their first-hand experiences improving their own P2P fundraising programs.
You can sign up for any or all of the sessions and join from the convenience of your own desk (or wherever you are). Registration is complimentary; it’s an event you won’t want to miss.
The DonorVoice session will be about how to increase retention, satisfaction, and funds raised by improving your donor experience. It will be great tips on getting and using feedback without breaking the bank. We guarantee it will be at least the fourth best session out of the four sessions. So please register today!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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