New Tax Incentives For Giving … But Get Cranking!
Holly Hall and Elizabeth Schwinn of The Chronicle of Philanthropy have written an excellent overview of tax incentives that will affect major gifts and bequests. Their article appears in the September 14th issue of The Chronicle and is available free online here.
Unlike most of the trade coverage involving taxes, this piece cites hands-on examples of how the 'winners' and 'losers' affected by this new legislation are dealing with the new changes in the tax law — changes many say are the most significant in 30 years.
Among the “winners,” conservation and evironmental groups. “Losers”? Museums and charities that take gifts-in-kind like used clothing, furniture and other goods.
This is a must-read for any fundraiser now focusing on year-end campaign plans. The piece has some interesting examples of what fundraisers are doing to capitalize on the opportunities.
Perhaps the most important takeaway: many of the provisions designed to encourage giving are scheduled to expire already at the end of 2007. So get cranking!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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