Not Until Your Mail Planning Is Done

December 2, 2009      Admin

Here is a terrific article from Beth Kanter on trends she sees taking shape in the nonprofit social media world.

Now, I do not want you to read her article until AFTER you are sure you’ve crossed all the "t’s" and dotted all the "i’s" on your year-end direct mail, email, and telemarketing appeals … to say nothing of your calls to major donors.

Only then should you read Beth’s very insightful and comprehensive article, chock full of social media fundraising and organizing examples.

Here are the social media trends she talks about and illustrates:

  • Weaving Together Online/Offline Into Real Time Web Fundraising Events
  • A Platform for Self-Organizing
  • Social Media Fundraising As Part of A Multi-Channel Strategy
  • Donors As Program Partners Not Just Check Writers
  • The Maturation of Peer-to-Peer Fundraising
  • Click at the Heartstrings

As you read Beth’s thoughts, I think you’ll see that some of her principles actually thread through all fundraising good practice. Some things never change … regardless of the channel.

Well done, Beth. You deserve a raise!

Tom