Obama Wins!
OK, what else are you thinking about today?!Anyway, this is a prediction, not a result.Of all the polls out there, I’m sticking with my favorite research operation, the Pew Research Center.Their last poll of the campaign calls it 52% – 46% in Obama’s favor. According to Pew’s data, if you are female, under-50, urban and college-educated, you’re an Obama voter.But here’s the stat that really caught my eye …“Obama holds a wide lead over John McCain among those who say they have already voted (32% of all likely voters) or say they plan to vote before Election Day (7%). However, it is not quite as large as it was a week ago. More significant, the race is about even among voters who plan to vote on Election Day: 46% support McCain while 45% favor Obama.”WOW … one point difference for Tuesday voters! Just goes to show that McCain is indeed a survivor. I’d love to see him compete on that show!But most interesting of all is the intensity of voter contact in this campaign. Consider this table:
Surprisingly to me, only 28% of registered voters say they have received an email communication from one of the presidential campaigns. Not bad, actually, if that refers to messages directly from the campaigns; but seems low if it means any kind of candidate-promoting email, given the extent of viral messaging that’s gone on, especially on the Obama side.Speaking of polls …Have you taken our Vital Signs survey? We’re polling Agitator readers on your fundraising expectations for the balance of 2008. We’re publishing the results on Friday the 7th. If you want to be included, take the survey by COB Wednesday. Just eight questions.Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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