Off To A Flying Start
I can think of two ways to get off to a flying start with your 2015 fundraising.
The first is actually to end 2014 in spectacular style. I shouldn’t need to pump you up. You already know how big a month December will be to your annual revenue. Indeed, 10% of all U.S. donations happen from December 29 through 31.
Don’t you want to start 2015 in 29 days highly motivated, feeling bullish, with a giant smile on your face and a spring in your step?!
Here’s one screen from a nifty Year End Fundraising Infographic from MobileCause in case you need some extra encouragement. Click image to enlarge.
Now, with 2014 well in hand, the second step essential for a successful 2015 is hanging on to all those donors you are about to surface in December!
To that end, I suggest you take an hour or so this Wednesday, withdraw from ‘December Madness’, and join Roger and Kevin Schulman in their Agitator Webinar on “Donor Churn and How to Stop It” — that’s December 3 at 11:00 a.m. EST. FREE REGISTRATION HERE.
Get ’em. Keep ’em.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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