Online Advocacy – Health Care Reform
The health care debate has been raging online, not just on Capitol Hill, as this article from ClickZ reports.
An entire arsenal of online advocacy tactics have been unleashed, including:
- Search ads
- Online videos
- Facebook presence
- Online fundraising
- Petition sign-ups
- Animated display ads
- Online games
- Dedicated websites
- Targeted action alerts
The article gives plenty of examples. Pundits say even more spending is to come for online advocacy as the action moves to the Senate.
Even individual members of Congress are running online ads on the issue. My favorite line is from Florida Congressman Alan Grayson(D): "The Republican health care plan is don’t get sick, but if you do, die quickly."
Tom
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