Online Fundraising Tips From Convio
Convio has issued guides with important tips on two of the highest leverage points in the online fundraising process — donation forms and email subject lines.
Regarding donation forms, based on testing across several clients, in Beyond Best Practices Convio reports that these variables can make a difference:
- Form length: A one-page form does significantly better for most organizations.
- Column layout: One or two columns – let your audience decide.
- Trust seals: Prominent placement above the fold matters, and more than one may help too.
Other variables Convio tested showed mixed results.
So while a guide like this can help steer you toward more promising aspects of your online presentation to test, the bottomline is still … you’ve got to do your own testing!
Regarding email subject lines, in Crafting Subject Lines That Work, Convio offers seven tips to make your email appeals more effective.
And you can probably guess #7: Test, test, test.
Tom
One response to “Online Fundraising Tips From Convio”
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Thanks for sharing our guide. While one-page forms is my favorite tip (maybe of all time, nobody likes a 10 page form), you’re right; testing is key. Once you find what resonates best with your constituents, you can use it to engage, engage, engage. Happy fundraising!