Online Giving — 7 Tips For Maximum Donations
Watch out Australia and New Zealand … Big news below about Roger!
But first our post.
More often than not, I agree with the practical advice proffered by MobileCause.
And quite often their advice is presented via straightforward, ‘spare the fluff’ infographics. Indeed, I wish The Agitator could afford their infographics designer.
Here’s their latest wise advice — 7 tips on maximizing your online fundraising success by using proven practices in designing your donation pages. From mobile friendly to asking specific donation amounts to auto-fill forms.
The infographic speaks for itself …
MobilCause is on the money as far as I’m concerned.
Tom
P.S. Roger’s coming down under. Two Roger appearances — one digital and one in-person — for our friends and colleagues in Australia and New Zealand to watch for.
First up … Roger’s doing a Webinar for the Fundraising Institute of Australia on Wednesday, Feb 3, 12-1p (that’s Sydney time). “Top 5 Barriers to Growth” is the topic. Here’s the link to register.
And then … Roger will be speaking and participating in workshops in the flesh at the FIA’s annual conference in Melbourne on Mar 2-4. The info and link to register is here.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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