Online Marketing Benchmark Study
April 17, 2008
Admin
More great data from Convio, compiled from more than 400 nonprofits and millions of online interactions and transactions.
Report looks at seven areas:
- Website traffic — up 34% for groups with more than 250,000 email addresses
- Registration rates — 3% of unique visitors convert
- Email file size — Convio clients grew 32% over previous year
- Online revenue — grew 25% (including eCommerce), average gift = $60
- Email appeals — open rates, click-through rates, response rates
- Email newsletters — open and click-through rates
- Legislative advocacy — 8.5% of online advocates also donate
The data is great. Exec summary here for anyone. And check out Vinay Bhagat’s video presentation.
Tom