Our Accomplishments Together
Debra Richmond commends this email Annual Report from Be The Match, a bone marrow registry helping patients get transplants from non-related donors.
I agree. Using simple infographics, the email (subject line: Our Accomplishments Together ) effectively delivers the bottom line results (how could you not scroll through?), emphasizing that you — the donor — made this life-saving help possible. Plus a link to the full report and a donate button.
Debra also notes in her message to The Agitator, it’s easily read on a smartphone.
As Debra suggests, somebody at Be The Match deserves a raise!
Tom
One response to “Our Accomplishments Together”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Nicely done. The only miss is that as they are using Convio (logo on the the footer), and they are communicating with donors, would have been preferable to be a little more personal than, “Dear Supporter.”