Search Results for: feedback
What If We’re Wrong?
One of the central theses of Agitator | DonorVoice is that the future of fundraising lies in attracting and retaining more and more deeply committed donors. We’ve talked about how the areas of fundraising that are increasing – mid/major giving, planned giving, and recurring donations –are driven by the most committed donors to your organization. […]
Four Key Donor Centric Topics. Four Free Webinars.
I want to alert you to four upcoming Webinars presented by DonorVoice that amplify key donorcentric topics we’ve covered frequently in The Agitator. Not only are they free, but far more importantly you’ll see how concepts like supporter journeys, donor experience, behavioral science principles, donor commitment, and feedback are applied in practice. The series kicks off […]
What Does a Great Supporter Journey and Experience Look Like in 2019?
To tie up this series on supporter experience, I wanted to pull together some of the themes from the last six posts and share my recipe for delivering supporter journeys that work. PLUS…for Early Birds in North America and Mid-Day folks in the UK and EU I also want to invite you to join our […]
What’s Your Return on Experience?
“in addition to the traditional return on investment (ROI) metrics used to determine a company’s success, PwC believes it’s time to introduce another metric, one with a focus on customer experience…Measuring ‘return on experience’ (ROX), will help you understand your earnings on investments in the parts of your company directly related to how people interact […]
Speed Round: 7 Updates on 7 Issues
It’s spring, so it’s time for a bit of housecleaning. Here are updates from the research, field, or my own fevered brain on the Agitator posts you know and love. The return on customer experience. We talk a lot about the importance of donor experience. In fact, Craig Linton, who you may know from Fundraising […]
The Grit In The Machine
“The danger of computers becoming like humans is not as great as the danger of humans becoming like computers.” – Konrad Zuse, builder of the first programmable computer Fans of Star Trek: The Next Generation will recognize the order “Tea. Earl Grey. Hot.” as the standard drink order of the most British Frenchman ever*, Captain […]
The Myth of the Average Donor
In Greek mythology, Procrustes was the hotelier from hell. He had a bed where passersby could spend the night. If they were too short to fit the bed, they would be stretched to fit it; if they were too tall, they would have the “excess” lopped off. His sizist reign ended when Theseus (of minotaur […]
Predicting Sustainer Retention
Monthly givers should be like an annuity or bond – an initial investment pays steady dividends over time. In reality, sustainers are great, but they are not Ron Popeil’s “set it and forget it”: there’s far more investment of time and energy required to make sure a donor stays with you for the long-term. What […]
Two Donor Identity Tests You Can Run
We’ve talked in some detail about how donor identity – the person’s core reason for giving to you – is the best way to segment your file. But talk is cheap. Let’s see some results. Can going deeper into donor identity improve results? And can looking at new and different reasons to give bring new […]
Don’t Talk To Me When I’m Not Listening
In the nonprofit world where 7 out of 10 newly acquired donors will not give to that organization again, you’d think fundraisers and CEOs would be tripping over themselves to gain ANY insight on what they could be doing to hold on to supporters by improving donor experiences. The commercial world figured out the value […]