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Your A/B test winner may be losing money
It was an A/B test winner. The Bavarian State Opera had a fundraising ask post-online-ticket purchase. They found if they forced ticket purchasers to state either “I have donated already” or “No, thank you” to bypass this ask, response rate went up one percentage point and average gift increased by $.46. Increased average gift and […]
Why Donor Opinions Could Steer You Wrong
It’s not their fault; it could be yours. On Monday, Roger talked about the multitude of sins committed in the Charity Commission report. Among them was the flawed approach of asking people why they thought what they thought. Today, I wanted to explain why it’s so difficult to get people’s opinions of their opinions. Tomorrow, […]
Just Who Benefits From Volume?
A discussion of incentives in direct marketing wouldn’t be complete without talking about that Agitator bugaboo of communication volume. We’ve pointed out how volume has been poorly tested by those who advocate sending more and more …how organizations have found lower volume works better, and that donors hate it (twice). And… twice we emphasized that volume isn’t […]
Beware the Mismatched Incentives Between You and Your Canvassing Firm
A few weeks ago, Kevin Schulman here ignited a firestorm by suggesting a F2F model where the canvassing vendor does some or all the financing for this new donor acquisition. There were some well-thought-out concerns about the history of financing acquisition and about the viability in today’s marketing. Regardless of on which side of that […]
Are You a Modern or Medieval Fundraiser?
Donors are changing far faster today than most of the organizations they give to. Their expectations are rising at the very moment their trust and loyalty are declining. Unfortunately, far too many nonprofits fail to understand this reality. As a result they’re woefully unprepared to cope. Few organizations understand why their donors give… few bother […]
Listening to the Wrong Donors
Jeff Brooks recently posted his 5th Law of Fundraising, which is “The more effective the fundraising campaign, the more complaints it will generate.” If this dictum were the law of gravity, I would have floated away. Some of my most effective campaigns have come in with donor notes that complimented the communication – a rarity. […]
The risks of cut-and-paste
Our fearless leader, Kevin Schulman, was on the Raise + Engage podcast with Steve MacLaughlin of Blackbaud last week. Listening to the episode (there doesn’t seem to be an audio option on the page, but I’m assuming you can find a podcast), one thing that struck me was Kevin’s statement “There ought to be massive […]
The New PayPal: Touchless Transactions
70% of UK charities reported a decrease in their cash donations over the past three years. What’s going on? Have we Brits stopping caring about causes? No, but we’re carrying less cash. The government is estimating that by 2026 only 21% of all financial transactions will be in cash, down from over 60% in 2006. […]
Dining With Donors
It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar. With my […]
Agitator Cliff Notes: What’s Next?
I wanted to find another book to talk about today. But the problem wasn’t finding a book; it was narrowing it down to just one. So let’s hear your votes in the Comments on two things: Is this Agitator Cliff Notes approach worthwhile and worth doing again? What book(s) do you recommend? Roger has sent […]