Search Results for: sustainers
Remember When You First Fell In Love?
You were sure that exhilarating rush would last forever. Alas, as we all know, the early flames of a long-term relationship usually die down. A stable bond replaces the exhilaration. BUT…that bond needs occasional juicing if it’s to stay healthy and deepen. A good deal of what the Agitator covers focuses on the essential task […]
Repeat Giving Gamified
Wordle will tell me how many consecutive days I’ve played, my streak. Same for Peloton and the activity app on my watch and phone. Streaks, we love to maintain em’. It becomes a goal unto itself. And if that goal is tied to an Identity – as runner or biker or puzzle person – then […]
What Gets Measured Can Be Better Managed
We manage lots and lots of thing that we don’t measure at all or well. That’s the nature of business and human enterprises. But, I’d argue measuring makes managing better. The question isn’t can we measure or should we but rather, what’s worth measuring. ‘Worth it’ is often traded off for easy. Take engagement data. […]
“Everyone Who Talks About Heaven Ain’t Goin’ There”
It’s Presidents Day here in the U.S. Ostensibly created to honor all who’ve served as U.S. Presidents (once it was celebrated as George Washington’s Birthday but now it’s inclusive of all), judging from tv spots and social media ads it’s morphed into a consumer festival dedicated to discounting mattresses, refrigerators, cars and just about anything […]
How Much Is Your Organization Like Twitter?
Fire sale. That’s how Twitter is touting their latest ad offer. It’s a familiar fire sale to Agitator readers and every fundraiser who’s been in the field for more than five minutes. And it’s uber familiar to every donor on the planet. A match. Spend $250k, get $250k of free ads. I often hear consultants […]
What Should You Know When You “Know” A Donor?
Charities love to segment and design appeals and giving programs to fit a group. These groups are typically created using demographics (age or income) or donors’ giving history – sustainers, lapsed sustainers, one-time donors. Segmentation works, helping create more effective appeals. Giving Tuesday can mean something very different to, say, a long-time monthly donor versus […]
Sustainer Week +/- 2
We love sustainers and not just the 12x variety. Any recurring payment will do – quarterly, semi-annual, annual. Everybody wants more supporters on auto-renew. But the cost to acquire is high and you pay it all up front. That cost to acquire can be psychologically daunting. You don’t need to sign up more sustainers. You […]
New Tricks for “Old” Fundraisers
The adage, “You can’t teach an old dog new tricks” is, of course, nonsense. A metaphor so often used as an excuse to adapt and change. Kevin’s post on Doggy Personality got me thinking even more than I usually do about change and risk-taking, His post outlined how a donor file could be tagged, at […]
“Only You Can Control Your Future.” [Navigation Chart for Fundraisers Enclosed]
The headline quotation is from the renowned fundraiser, Dr. Seuss. Well, even if he wasn’t a fundraiser Dr. Seuss’ advice is sound. He’s not alone in warning about grabbing hold of and steering your organization’s destiny , as literally hundreds of Agitator posts on the subject can attest. Enter the fascinating –and most helpful — […]
The Great Telemarketing Comeback
In yesterday’s post, The Great Fundraising Comeback, I opined that in order to meet the future “we will need to start over”. I don’t mean begin from scratch—much of our knowledge and experience will prove durable and improvable– but I do mean we’ll be forced to look at first principles which means challenging virtually every […]