Search Results for: feedback
Are You Missing Out?
The very morning of the Agitator-DonorVoice Webinar on Understanding and Fixing the Donor Experience, the Center for Media Research issued a Brief titled Customer Experience (CX): Top Strategic Choice for Retail Marketers. In reporting on a study by SDL that you can download here, the Center noted that 89% of the retailers surveyed recognized that […]
But Why?
Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3. Introspective Now, ‘Ignorespective’ (pronounced IGno-respective) really means no analysis or perspective at all. Just keep on doing. Pedal to the […]
The Risk Not Taken
At the start of the year Steve MacLaughlin, Blackbaud’s Director of Analytics, in his post 5 Things That Won’t Happen in 2015 hit on what I consider the biggest risk facing nonprofits these days — doing nothing. Sure, not so long ago maintaining the status quo — repeating the same activities year after year — […]
Losing Trust … Building Trust
Global PR giant Edelman has released its 2015 Trust Barometer, which shows “evaporating” trust — worldwide — for media, business, nonprofits and many governments (the institution with already the lowest trust levels). Most Agitator readers will probably first want to know where trust levels stand in your country (27 were studied), and how nonprofits stack […]
It’s So Easy To Just Blast Them Out
‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can […]
Better Than ‘Fundraising’
In the course of our recent webinar on “How to Stop Donor Churn Before It Starts” , Kevin Schulman made the statement that “good donor service is a far better way of bringing in money than what most of the direct response world calls ‘fundraising‘. A lot better.” No doubt a lot of webinar participants […]
On Playing Mozart To A Pig
Sometimes when The Agitator offers proven — and always free — advice and tools, but gets few takers, it feels like we’re playing Mozart to a pig. Silence and little response. As Grandma Craver used to say, “It wastes your time and annoys the pig.” Not this time. Sixty days ago we offered a free-forever […]
Trivial Pursuit In Fundraising
Over and over Tom and I receive emails and comments claiming there just isn’t enough time or staff resources required to make some of the basic changes we suggest, or engage in much innovation. Yet, anyone who’s spent time with most nonprofits knows that’s simply an excuse without much truth to it. Tom’s post yesterday, […]
Is your nonprofit a “watch, observe and guess” organization or a “listen and act” one?
Donor transactional data tells you zero about “Why” something happened. Maybe the sector doesn’t care… All the quantitative data from your website, email marketing tools, direct mail response data….opens, clicks, visits, time on site, response rate, conversion rate, social media shares and on and on and on. Al those reports slicing and dicing and creating […]
New Automated Fundraising Tool. Free. Forever.
Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. FREE. And how long will this price last? Forever. Hard […]