Search Results for: feedback
How To Evaluate Your Nonprofit’s CEO
Earlier this week we reported on our survey of fundraisers’ appraisals of the fundraising prowess and commitment of their CEOs. Our fundraisers gave their CEOs pretty low grades! We asked whether some independent party like Charity Navigator or the Better Business Bureau should rate nonprofit CEOs and Boards — 35% said yes to that idea; […]
Could the Commercial Sector Really Be This Wrong?
Fact: when it comes to measuring marketing performance, the nonprofit and commercial sectors are much more similar than they are different. Yes, bottom line revenue goes to different places but the way in which nonprofits and commercial counterparts evaluate effectiveness is through similar metrics; acquisition of new donors/customers, retention of donors/customers, lifetime value, etc. Given […]
Could the Commercial Sector Really Be THIS Wrong?
Fact: when it comes to measuring marketing performance, the nonprofit and commercial sectors are much more similar than they are different. Yes, bottom line revenue goes to different places but the way in which nonprofits and commercial counterparts evaluate effectiveness is through similar metrics; acquisition of new donors/customers, retention of donors/customers, lifetime value, etc. Given […]
CRM … Meet MRM
No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council. A few factoids that struck me: 4% […]
Time for the Non-Profit Sector to Get More Commercial (& Steal…)
To misquote Oscar Wilde, “the meek borrow, genius steal…”, and steal (or borrow if you insist) is exactly what the non-profit sector must do in rewriting its best practices to address the intractable problem of lousy and declining retention rates. Let us first stipulate, this post is not about bashing the sector. To the contrary, […]
Don’t Just Thank Them
I’ve said some irreverent things about thanking donors in the past few weeks. So I had mixed feelings about this recent post by Katya Andresen. I agree with her main point 1000%: “The single most powerful thing you can do as a fundraiser is to take great care of the donors you have.” Amen … […]
At Last! Fundraising Without Fundraisers
When I switched from major gift fundraising to direct response, I explained to my friends that, at last, I could deal with humanity without having to deal with people. Actually, I really, truly, like people. But, at the same time I must admit that dealing with them at 30,000 feet is better than one-on-one at […]
The Last From A Fundraising First
Vinay Bhagat, Founder of Convio and tireless online fundraising evangelist, posted his final blog on Friday, his last day at Convio. The title of Vinay’s final post is Be the Change You Wish to See in the World, based on a favorite quote from Mahatma Gandhi. In his post Vinay traces his last 13 years […]
Flat Earth Fundraising: Ignoring The Leaky Bucket
Consider this…. …the average nonprofit has a 60 to 70% chance of getting an addition contributions from existing donors; …a 20 to 40% probability of getting a gift from a lapsed donor; …but less than a 2% chance of receiving a gift from a prospect. YET… day in day out thousands of nonprofits pour the […]
How to Map the Donor Experience
The word “mapping” has received a lot of buzz lately. We’re unclear how much of this is real versus PowerPoint fodder and welcome any feedback on this open question. Our latest innovation, TouchPoint Mapping, is, as you can see, an actual map using an online platform built exclusively for this purpose and with the non-profit […]