Search Results for: feedback
Check Out MTV Act
MTV has launched MTV Act as a vehicle to encourage younger music fans to engage in social causes. Here’s what MTV says: “What Act is really about is you. Seriously. Every campaign we’ve launched and change we’ve made is because you watched, listened, chatted, blogged, tweeted, posted and acted on things that matter. So this […]
Zagats For Nonprofits
Awhile back, I referenced a study from Pew Internet Research indicating that 24% of adult online Americans have posted online comments or ‘reviews’ about products and services. I mentioned that I thought there was an ‘aggregator’ of such feedback for nonprofits, but couldn’t recall it at the time. Mal Warwick filled in the blank by […]
Who Does Purchase Research Online?
In our Heart of the Donor post earlier this month, we reported on a Russ Reid donor study indicating that online research was the #1 precursor to an individual making a contribution to a new organization. Here’s some new research from the Pew Internet Project that lets us see the Reid data in a larger […]
Know Their Worldview
Marketing maven Seth Godin recently published his “post-industrial” version of the “A is for Apple” alphabet. In his alphabet, “W” is for “Worldview.” Here’s what he says: “I first encountered this term via George Lakoff. Your worldview is the set of expectations and biases you bring to a situation before any new data appears. Some […]
Donor Insights From Fenton Communications
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of nonprofits that donors find most important, most trusted […]
Crowdfunding
Wired has a great article illustrating “crowdfundng,” the process by which groups can be formed online to target donations at a specific project. The Wired story features MyProjects, an initiative of Cancer Research UK. Using MyProjects, donors can choose specific cancer research they wish to fund, and follow progress on their particular research project. As […]
The Right Way To Cultivate
Here is a terrific comment on yesterday’s Agitator post from Andrew Kramer describing how his organization, Prison Entrepreneurship Program (PEP) in Houston, builds cultivation into the guts of their program … and the enormous benefits reaped. He was taking me to task for treating cultivation merely as a monetary cost. Actually, The Agitator has been […]
Nonprofit Fundraising in 2020
Ken Burnett at SOFII (Showcase of Fundraising Innovation & Inspiration) recently wrote the following response to the question: How will donors be different in 2020 and how will they be the same? Says Ken: The answer, of course, is ‘Well, it depends…’. It depends principally on whether fundraisers will get clever and start building more […]
Medicins Sans Frontieres
I’ve been thinking about this video ad from Medicins Sans Frontieres, which has stirred up quite a bit of controversy on the Chronicle’s Give & Take blog and elsewhere. Here are my observations. First, a piece of advertising needs to be assessed against its objectives. If the objective here was branding, I’d rate the ad […]
Listen To Your Donors? Sometimes.
Last week, talking about FaceBook’s cave-in (as some pundits see it) to two million of its users, I raised the issue of when should nonprofits listen to their donors. I don’t want to put words in his mouth, but Jeff Brooks over at donor-centric Donor Power Blog would probably say "Always!" Personally, I’m all for […]