Search Results for: sustainers
Great Monthly Giving Is In The Details
In the midst of all our ranting, pontificating and advice-giving it’s easy to overlook the fundamental importance of paying attention to details. “So mundane” …” So below my pay grade” …” So what?” Everyone reading this knows down deep that indeed details do matter. And, if we’re going to succeed we have to make the […]
Second Chance to Tap Hidden Gold Mine
When the pandemic struck I’m sure lots of folks wished like hell they had a monthly giving program in place. Sure would be nice to have a regular, predictable source of revenue in these trying times. The Agitator is a big believer in second chances. (Actually, given the quantity of posts we’ve done on monthly […]
Calculating the Risk of Failure
As the combined horrors of major crisis within major crisis within major crisis piled up last week there was one moment of elation. The triumphant launch of SpaceX’s Dragon and its successful rendezvous with the International Space Station. In the course of the cable news runup to the launch Brian Williams of MSNBC interviewed retired […]
The Zero Party Future is Already Here – Proof.
Canvassing is the number one method for acquiring sustainers (according to Target benchmarking). There is a lot of money being spent and a lot of donor loss occurring, especially in the first few months. What to do about it? A lot of forward-thinking brands (e.g. TNC, ACLU, No Kid Hungry, Special Olympics) have been using […]
Mango Chutney With a Hint of Burnt Hair. C’mon, Try It!
This 30 second spot inspired today’s post. CLICK HERE It reminded me of a question an Agitator reader emailed me some years back asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. […]
Are We Improving on Silence? Offline Edition
This week, we’ve seen how normal reporting on Facebook and Google advertising is flawed because many of the donations that are directly attributed to advertising would have come in anyway. But there are two important additional implications we haven’t discussed: Conversely, the direct attribution model ignores revenue lifts outside of the direct click, or even […]
Let’s Burn Some Donors
A group of web developers created a competition: who can design the worst possible volume control? The results are funny, including random number generators, setting the volume level at your longitude automatically, and having to brush in front of a virtual curling stone to get it to the volume number you want. It made me […]
Are F-2-F Managers Squandering Millions?
I fear the answer is “Yes.” Today there are at least a dozen major US nonprofits that are collectively spending tens of millions on F-2-F campaigns. My fear is that many are wasting their organization’s and their donors’ dollars because the Target Benchmark data on retention for F2F, street acquired sustainers is sobering and suggests […]
Testing, Testing, A/B/C
We’ve received a few testing questions here at Agitator | DonorVoice HQ: How can I test inexpensively? What level of statistical significance is necessary to call a winner (and how do I get it)? What is most important to test? We aim to help! I’d first recommend Roger and Kevin’s Curse of Testing Illiteracy post, […]
Where to Find the Elusive Monthly Donor
As the one-time donor (dator unum) becomes an increasingly endangered species, organizations have correctly gone in search of recurring donors (dator magnus). In the past two years, sustaining gifts have gone from 20% to 30% of (median) organizational revenue. Much of the search for recurring donors has been centered on trying to get one-time donors, […]