Search Results for: sustainers
Is F-2-F Acquisition a Sustainer Oasis or a Mirage?
Face-to-Face fundraising in the United States holds great promise if for no other reason than it isn’t a grossly oversaturated channel and we’re a big, populous country. This likely explains the Paul Revere feeling some have as the Brits (and Canadians and Australians) “invade” to setup shop on U.S. shores. Why? Because in those countries […]
Speed Round 2: 7 More Updates on 7 More Issues
So many things to update; so little time! So we went back to a concept we tried, and you tolerated, last month: the potpourri post. Sustainer growth: We’d talked about the 2019 M+R Benchmarks Study, which showed monthly giving rising as one-time giving was mostly flat. An astute commenter (all Agitator commenters are astute!) asked […]
Predicting Sustainer Retention
Monthly givers should be like an annuity or bond – an initial investment pays steady dividends over time. In reality, sustainers are great, but they are not Ron Popeil’s “set it and forget it”: there’s far more investment of time and energy required to make sure a donor stays with you for the long-term. What […]
Agitator Readers Call Bullshit: #2
The responses to yesterday’s post and the Confidential Agitator Survey were both thoughtful and concerning. [If you haven’t already completed the survey, I hope you will take 3 minutes and do so today. Just click here.] Clearly, many readers responding to the survey have experienced significant frustration, confusion and substantial lost income in their efforts to […]
Calling Bullshit on Tech Greed and Hostage Taking
Last Thursday was one of those days that triggers concern and outrage– and led to this request that you take 3 minutes to complete this Confidential Agitator Survey. Here’s why I’m asking you to take the Survey and, more importantly, to get down in the weeds with me because these are some very important and […]
Segmenting By Lifetime Value
Different people are different. Wow. That was a quick blog post. Seth Godin, eat your heart out. “What’s that, Roger?” You think we should talk through the implications of that pity declaration a bit more? OK… Different people are different. Likewise, different donors. Donors vary by preference, channels, identities, and more. Thus, Lifetime Values vary […]
The Opposite of “More” Is Not “Less”; It’s “Better”
For generations direct response fundraisers have been steering the fundraising car with little more than two controls: the gas pedal and the brake pedal. Want more monthly donors? Invest more money. More prospecting. More F2F. More DRTV. More campaigns to reactivate lapsed sustainers. More. More. Want more net income to “meet the numbers”? Cut back […]
Monthly Giving Part 1–Why Bother?
Editors’ Note: This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving? Highlight some practical resources on getting started and setting goals […]
12 Ways One Nonprofit Kept A Donor Loyal And Engaged For 27 Years
Over the past 35 years I’ve written copy for and brainstormed with my dear friend Morris Dees, co-founder of The Southern Poverty Law Center. Few organizations have practiced donor-centered fundraising as well as SPLC. No detail involving a donor is seemingly too small. (Monthly donors — sustainers — not only get monthly updates but occasionally […]
Good Enough Is No Longer Good Enough – Part 2: Commitment
In Part 1 we noted that the days of launching an acquisition campaign without setting aside substantial additional time and funds to properly deal with new donors is a principal reason why organizations find themselves on the decline or plateauing when it comes to growing donor value and net income. Also noted is the importance […]