Search Results for: feedback
The High Cost of Sacred Cows
Let’s make a wager. I’m betting there’s no more than one out of every 1,000 disease or health care nonprofits in the world with the guts or leadership to follow the process I’m about to outline. It’s donor-centric but also so very, very counterintuitive to what most organizations would—but should—do. I’m certain (sadly) that my […]
3 Lasting Gifts Under $2 for Your Donors
From monthly Apples and Pears to Zoo gift memberships my postal and digital mailboxes are filled with last minute tips for holiday gift giving. All of which got me thinking about gifts every fundraiser should be giving their donors. I’m not talking about calendars or stuffed animals or tote bags. Rather consider these essential gifts […]
First Aid for Giving Tuesday
We don’t need analysts or fortune tellers to predict the two greatest self-inflicted injuries on Giving Tuesday. The first will involve stupidly or fraudulently executed matching gift offers. The second, equally stupid and inexcusable failure to meaningfully thank donors for their participation. Here are simple steps you still have time to take to avoid unnecessary […]
Quantifying the Donor Experience At Scale
What gets measured gets managed. How many brands out there are regularly measuring donor experience? How many people read that last sentence and aren’t even sure what it means? You’d be excused, hell you’d be applauded, since donor experience is thrown around ad nauseam with little or no practical definition, much less linkage to fundraising […]
Brain Dead Fundraising
If Kevin had doubts about the quality of HP’s request for feedback on printer cartridges, he’d love what landed in my inbox. “Brain dead!” That’s how one of the best fundraisers I know described a digital appeal he received from the Democratic National Committee and forwarded to the Agitator . For those of us continually […]
It Was Just a Printer Cartridge…
I ordered and received new printer cartridges. I installed them and they worked. I did this over two weeks ago. I got this email survey from HP yesterday. I guess it’s asking about my purchase experience. I can only guess because it’s hard to decipher. This email created its own experience and if HP were […]
No More Nudges
Behavioural Economics took flight only to come crashing down with a bang. Failure to replicate even the most basic of findings has started to raise eyebrows and questions. I can personally attest to this. I wasn’t immune to the allure of cognitive biases and the quick and easy interventions they offer – a.k.a nudges. I […]
Fundraising’s Silver Bullet
In the nonprofit world where 7 out of 10 newly acquired donors will not give to that organization again, you’d think fundraisers and CEOs would be tripping over themselves to gain ANY insight on what they could be doing to hold on to supporters by improving donor experiences. The commercial world figured out the value […]
How Can You Get Hooked on a Feeling?
Franceso Ambrogetti is a fundraiser who has served with many global brands, most recently (and frequently) with UNICEF in senior roles all over the globe. He’s probably forgotten more than I ever knew about the trade. He’s also a lifelong learner and committed to digging deeper into the why of behavior and in that way, […]
Stop Talking About Donor Experience. Start Measuring (and Acting on) It.
Do you really think the donor experience matters? We’d argue the only way to answer this question is by defining experience, otherwise it feels amorphous and fuzzy. An interaction with your brand creates an experience. That experience creates a judgement by the human being on the receiving end– your donor/advocate/supporter. Those judgements add up over […]