Search Results for: sustainers
Who’s Using Social Media?
Roger has laid some heavy-duty reading on the table this week with his posts here and here on sustainer programs. And those are just the Cliff Notes on the exhaustive Sustainers in Focus report prepared by Blackbaud, which you can download here. The Agitator can’t think of much that’s more critical to your fundraising success than building […]
The Importance Of Understanding Failure
An Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. I believe the answer bears repeating today. My first response was to bat out a kneejerk and facile response […]
Serious Fundraisers Take Telemarketing Seriously
“If ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined […]
Telefundraising Reveals The Pulse
I can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO. Colin is properly balanced in his analysis, covering the growing hurdles […]
Goldilocks Fundraising
You may think you don’t have an over-solicitation problem, but your donors think otherwise. That’s the premise The Agitator and DonorVoice will explore at Noon EST today in the 2nd of our behavioral science webinars titled, Capitalizing on Donor Intent: Increasiing the Number of Donor Gifts Per Year. Agitator readers can register here and attend free. […]
Better Face-2-Face Through Feedback
Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. As a result most fundraisers rely on conjecture and so-called ‘best practices’. We look at brand surveys, surveys of general donor populations and organization-specific donors hoping to […]
Donor Sapiens … Extinct Or A Myth?
I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising. He talks about the extinction of ‘donor sapiens’. Francesco notes that most fundraisers, when they first contemplate what it might take to attract a new donor, seem properly aware that they need to appeal to the emotions. He observes that at that […]
Telemarketing Case Studies #3
I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff. But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Gabe’s case study involves building up the monthly […]
Easy Excuses & Low Expectations — Barriers To Growth, Part 7
I’m convinced that a major barrier to most nonprofits’ growth is that there is little understanding of an organization’s true potential. As a result, far too many organizations and their consultants set their sights far too low, settling for the average given in a benchmark like Giving USA, which year after year, for the past […]
Fundraising Land Grab
On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers. He preaches a lot about retention and how monthly giving […]