Search Results for: feedback
We Re-did the DonorVoice Website. Why Should You Care?
You shouldn’t…unless you’re interested in understanding why people give and using the insight to make your fundraising better. There is a case study here. You shouldn’t…unless you’re interested in using behavioral science to get beyond one size fits all fundraising. There is a case study here. You shouldn’t…unless you’re considering changing your own website and […]
Update on the Cost of Embalming An Elephant
I know that’s a strange headline, but I wanted to call your attention to something so basic that I’m constantly amazed so many fundraisers simply overlook it. I’m talking about the basic data of our trade – names, addresses, deceased donors and fundamental demographics—the very “simple” stuff that makes the difference in any donor communication […]
A “Winning”Test
Would you consider sending the same ask to the same person in the same time period but through two different channels? This technique is sometimes employed with emails that match the direct mail message and are timed to coincide with arrival in the physical mailbox. We tested the same notion but with a request for […]
Seize This Moment
The M+R 2021 Benchmark Study is now out. And it’s a winner. In fact, it carries news of lots of winners in the pandemic year of 2020. I hope you’ll read the entire report packed with charts and editorial insightful commentary covering digital advertising , email messaging, text messaging and peer to peer, email metrics, […]
Thank You Apple
Great news for privacy lovers. More specifically, great news for Apple iPhone and iPad users who received a new privacy feature on Monday called App Tracking Transparency (ATT). This new feature is a significant step for user privacy because it gives Apple users more control over their mobile phone app data and how it’s used […]
Dealing with Donor Erosion
Most fundraisers don’t even need Artificial Intelligence, machine learning or the expensive gibberish of donor personas and clusters to drive away their donors. In fact, as Kevin pointed out in recent posts many of these gee whiz tech and “scientific” tools may in fact speed up donor erosion by lulling us into dangerous and attrition-filled […]
Preventing Donor “Never Events” by Focusing on “Always Events”
“Happy families are all alike; every happy family is unhappy in its own way.” That’s the opening line from Tolstoy’s Anna Karenina and one of the most famous openings to a novel in all of literature. A solid statement; even though a bit grim. Tolstoy went on to examine relationships in 19th century Russia. He devoted […]
Donor Service – Human vs. Machine
Walgreens and AT&T are using your personal data to match you with the right customer service representative. And they are using something called the “break point” to walk right up to, but not over, the line where the customer will leave. They do this through analysis of tone and pace of speech. It’s only at […]
Importance of Donor Experience in the Pandemic
Back in November we recommended to readers the event, Fundraising In The Tine Of Covid hosted by the UK’s Chartered Institute of Fundraising and prepared by their Supporter Experience Special Interest Group which aims to inspire and persuade organizations to improve their donors’ experience. Apparently, the event was a rousing success. In fact, our friend Giles […]
How to Know If Your TM or F2F Sustainer Acquisition Meets Donor Needs
Over forty years of research and theory show people have three basic, psychological needs. Satisfying these needs makes donors more likely to stick around. The three are: Competence – feelings of effectiveness. For donors, it could mean feeling like they’re making a positive difference. It could also mean learning something new, for example, information about […]