Search Results for: sustainers
Want To Acquire Donors?
What’s the best way to get a new donor or member? At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? This time […]
Do You Know Your ‘Failure Rate’?
This is a long, but very, very important post. So freshen up your coffee before proceeding. The other day I received an email from an Agitator reader asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I batted out a kneejerk and facile response […]
Acquisition: What About Testing DRTV?
Direct Response Television (DRTV) isn’t for everyone, but for many organizations it’s proven to be a powerful and essential tool in acquiring monthly donors. My friend Russ Reid, pioneered this medium in the U.S. and today the Russ Reid Company carries on his tradition. In this first of a series of posts by Robbin […]
Stop thinking
My third, and final, recommendation on actions to take at this mid-point in the year is simply this: stop thinking. I’m not suggesting you cease using your considerable cerebral powers, but rather when it comes improving your bottom line results I do want to recommend a new type of thinking. And that means you need […]
Nature Or Nurture?
Kristin McCurry of MINDset Direct is one of our favorite co-conspirators. As today’s Guest Agitator, she poses a question all fundraisers have asked in their darkest moments … Does it really matter what we do as fundraisers?! Or is “good donor behavior” simply built into some individuals who we are lucky enough to initially attract […]
Idle Hands Are The Devil’s Playground
It’s not exactly like we were sitting around wondering what to do with our free time (other than reading Chaucer), but when the request came from our colleagues over at DonorTrends to contribute to their new blog named Fundraising Action, we leaped at the opportunity. We thought about the economy of merging the two blogs […]
How Find Your Missionaries
OK, I’ve been harping for a few days on harnessing your nonprofit’s "missionaries" — and empowering them with online social marketing tools — to bolster your fundraising efforts. So, Agitator reader Patricia Perkins asked me, how would I find my missionaries in the first place? Great question. Were I starting from scratch, here’s what I’d […]
Tele-fundraising Rocks
Awhile back we interviewed Ken Whitaker of Public Interest Communications, asking “Is tele-fundraising dead?” To many fundraisers, too many, telephone solicitation is the neglected, even shunned, stepchild. But Ken asserted that tele-fundraising was alive and well so long as one used the telephone in the right applications. Recently, Matthew Guerin of Adams Hussey and Associates […]