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Your Story, Well Told
She had spent days thinking, drafting, re-drafting. No computer at first, pencil and a pad, old school. The crumbled paper spilled from her wastebasket and the candle burned at both ends. Coffee mornings, wine evenings. Digital drafts counted the dozens. Mark Twain adages rumbled in her head, “I apologize for such a long letter – […]
What Covid-19 Relief is Your Nonprofit Receiving? A Checklist of Opportunities
In “We’re All In This Together” is Horseshit” I castigated some consumer companies for their disingenuous and near-universal language proclaiming their shared concern with us while pressing their under-paid and under-protected “essential” employees to serve those of us privileged enough to be safe at home. To be fair, I did see some advertising from insurance companies, […]
Thank View Very Much
I’m certain all Agitator readers have been devoting their locked-down hours concentrating on donor experience and retention, while far too many of those non-Agitator folks have been frittering away time perfecting their Netflix schedule. Consequently, as a reward for your diligence I want to introduce you to a powerful, easy-to-use tool that’s about as wonderful as […]
What Makes for Good Fundraising Copy?
At its core, it’s words. Google thinks an email is ‘good’ – meaning they don’t bury it in a spam or promotion or social folder – if it reads like something you’d get from a friend, something that sounds personal and involving based (in part) on the words used. And what about those “personal” and […]
Emergency Aid for Nonprofits– Call to Action for US Orgs
The governments of Canada, the UK and Australia have announced they will assist nonprofits and small business suppliers with a variety of subsidies and other help. More on that later in this post. U.S. Organizations Take Action Today Meanwhile, in the U.S., as we write this on Monday evening the U.S. Senate is coming down […]
Fundraising Data- Part 3: Own Your Data
Looking back at the implementation of the General Data Protection Regulation (GDPR) with nearly 2 years of hindsight, it seems that almost everyone went crazy on the issue of consent and that pendulum is only now just starting to swing back to sanity. What was lost in the scramble and panic over consent was any […]
8 Key Steps for Turning Data into Fundraising Information
Editor’s Note: More and more organizations are using a variety of software applications to meet their fundraising and activist needs. Perhaps a CRM for the main database of record, then a digital application for advocacy, another for social media, an additional one for major gifts and yet another for events. All too often this mashup of software […]
5 Simple Words Will Make You A Better Fundraiser
Elon Musk, controversial engineer and entrepreneur, became the 20th richest person in the world thanks to a series of industry-disrupting products. Among them PayPal, Tesla Auto, , SpaceX rockets, Solar City, the nation’s 2nd largest provider of solar power, and SolarGlass a company aimed at installing glass solar roofs on the worlds’ houses. In reading […]
“Zero Party” Data is the Best Party Data
To recap our previous post, zero-party data draws a distinction between first party data (i.e. data you have based on direct interaction with your supporters) that is voluntarily, willingly shared and that which is passively and (often) unknowingly collected. The latter requires inference and assumption, the former is knowing and understanding. There are three types […]
The Year In Review – Part 2
Here are three additional concerns/opportunities that we raised in 2019 –topics that also happened to be among the most popular with Agitator readers. If acted upon, each one holds substantial promise for a brighter 2020 provided they’re acted upon. Donor Identity. It won’t surprise frequent Agitator readers that in a study by Donor Graphics for One & […]