Most fundraisers still segment by age, income, or giving history. It’s better than nothing—but just barely.  Everyone gets the same message. Same tone. Same appeal.  And we cross our fingers and hope it lands.

Which question would you rather be answering as a fundraiser, which one is likely to matter more to the reader?

1. Who do I send this appeal to?
2. What do I send to this person?

You can start fundraising answering the second question tomorrow.  It is low cost and you’ll get lots of training and if you want it, a custom GPT to do 80% of the work for you with lots of built in instruction.

This is the science of Personality.  We use third-party consumer data  to match each person to their Big Five personality.

• It’s not a guess. It’s a model.
• Backed by the Big Five traits.
• Trained on thousands of behavioral signals.
• Validated across hundreds of thousands of donors.
• And it works.

One nonprofit increased their direct mail ROI by an average of 1730%—with gains ranging from 360% to over 3100%, depending on the donor segment.  Same donor file. Just smarter segmentation and better message matching.

Here’s how it works:

• You send us your donor file.
• We append the data, run the model, and return a scored file—clean, accurate, and ready to use.
• You can even import the personality segments directly into your CRM. It’s plug-and-play.

All for just $0.15 per donor.  No long-term contracts. No hidden fees. Just data you can actually use.   Want to learn more?  Register here and join us for a learning session where Dr. Stefano Di Domenico, Head of Personalized Matching at DonorVoice will share details, examples and answer all your questions.

What You’ll Learn:
✅ How Personalized Matching works—how we score your donor file using third-party data and our proprietary ML model.
✅ Why personality-based messages feel more personal, more powerful, and more impossible to ignore.
✅ Real examples of appeals reworked for different personality profiles—and why they performed better.
✅ Guidelines for tailoring copy to each donor segment—based on their personality traits.
✅ Case studies with measurable lift across mail, digital, and email.
✅ A risk-free onboarding process—how to test the model and see results fast.

Register now—and learn how to make your message truly matter.

Kevin