Pew On Social Media
As in Pew Internet Research, that is.
I was going to try to go the entire month of January without mentioning social media (this is chiefly a fundraising blog, after all), but here I am … caving in barely half-way into the month.
Pew has published its latest round of research into social media use, so I feel compelled to share. Some 73% of online adults now use a social networking site of some kind. Facebook is the runaway favorite, with 71% using. These graphics tell most of the story …
You can get detailed demographics on the users of each site here. Yes, of course, if you’re investing effort in these sites, you should know who’s using them … but I hope you’re not going to call a meeting on the subject instead of raising money.
And don’t ask me why they didn’t include YouTube, the only site I really care about.
To tell you the truth, I’m looking forward to seeing how many Agitator readers view this post in its entirety, as compared to, say, yesterday’s article, which featured 13 industry experts talking about hugely important donor retention.
Don’t let me down, folks!
Tom
P.S. OK, you win. Here are 19 ‘must-see’ social media infographics from Nonprofit Tech for Good. However, these I’m sharing mostly because I love infographics and hope you’ll try creating some to share your key program accomplishment info with donors.
3 responses to “Pew On Social Media”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the orgās brand identity and strengthen brand recognition and trust among your […]
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Iām not aware of any in-market tests specifically comparing recurring vs. gift frequency language.Ā I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, hereās a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology ā creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Hereās another test from iRaiser showing consistent results (see point […]
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Thereās just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they āseeā and process the world. These will determine the kind of […]
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Iām not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019ās charitable giving. The researchers didnāt find a reduction. Actually, they observed an āincrease in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Thanks for the post. I read it and yesterday’s. I just haven’t gotten through all of the articles from yesterday. Would have loved a link on each one, but I’m Googling them. š
I read this post and yesterday’s too!
Social media is all well and good, but unless and until all our fans, likes and followers convert in some way to the all essential dollars I need to keep my operation running, is social media more of a distraction than a tool? Readers don’t unsubscribe, unlike or unfollow, so we must be providing some value to them. That value doesn’t seem to be reciprocal.
Tom, I was going to Tweet this post … but I’ll keep things quiet. š