Plotting Social Media Strategy
Here, courtesy of David Berkowitz writing in Social Media Insider, is an excellent set of questions for nonprofits to consider as you plot your social media strategy.
- How do you ensure you’re generating meaningful insights from your social activity?
- What is the most effective way for an organization to mange social media?
- Where does social media best fit in terms of branding, acquisition, or relationship management?
- What’s the best way for an organization to determine how much they invest in social media?
- How big should an organization’s social media team be? What should they outsource?
- What are the biggest challenges in measuring the effectiveness of social media? How can you overcome them?
- How can you determine “real” business impact from social?
- If something works, do you do it again? Or do you try to create something better?
- How can technology power the optimization of social marketing?
- Simply put, what works?
David, who works at digital marketing agency 360i, provides some helpful answers. For those, read his article.
Tom
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