Presidents Day
With our fellow Americans, Roger and I are celebrating Presidents Day, so we’re just passing along a brief message of caution to those of our readers elsewhere in the world who have shown up at your desks this Monday morning brimming with fresh ideas and enthusiasm.
When it comes to celebrating presidents, I’m partial to Jimmy Carter, but admit to bias as I served in his administration. Roger celebrates Teddy Roosevelt because they were hunting buddies.
Actually, we’re just astounded that all US presidents were born on Monday. Here’s the story …
See you tomorrow.
Tom
2 responses to “Presidents Day”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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I had never met Uncle Jay before. Wow. Thank you so much for the introduction. Now I understand so much stuff so much better. Our U.S. Congress continues to be so very wise. Happy day.
I’m quite partial to Jimmy Carter myself. Thanks for all you guys do. Happy day.