Prez Campaigns Flock to New Media
Awhile back we urged nonprofit fundraisers and communicators to pay attention and learn from the online strategies of the presidential candidates.
According to an estimate cited in the Wall Street Journal, political spending on online ads and website development for the 2008 cycle might reach $80 million, up from $29 million in the 2004 cycle … that's a lot of spaghetti being thrown against the wall!
Now there's a single site, techPresident, orchestrated by Micah Sifry of Personal Democracy that makes this homework assignment simple for you. At techPresident you'll find daily facts and commentary on how the online campaigns are unfolding, what tools and tactics they're using, whose doing it well or poorly … the good, the bad and the ugly.
We're daily readers. And as much as we don't want to distract you from The Agitator, we feel obliged to urge you to monitor techPresident on a regular basis!
Roger & Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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