Discover the Behavior Science Principles which related to Fundraising.
Click on a principle below for a brief definition, and an example of how it could be applied to fundraising.
- Agency
- Anchoring
- Context effect
- Commitment & consistency
- Default Bias
- Desire for Completion
- Exceptional Expense
- Goal Proximity
- Hassle Free
- Hyperbolic Discounting (present bias)
- Identifiable Victim Effect
- Identity
- Loss aversion
- Mental Accounting
- Overhead Aversion
- Perceived Impact
- Perceived Control
- Social Proof
- Time-Ask Effect
- Urgency
- Voice of authority