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Privacy Policy

We realize that it’s rich in irony to be providing a privacy policy for readers in an industry that routinely rents and exchanges its donors’ names and addresses to other nonprofits with little or no notice or permission whatsoever in order to create what many donors consider a nuisance.

Nonetheless, here’s The Agitator’s privacy deal.  As simple and clear as we can make it despite the best efforts of our whining, nit-picking lawyers to obfuscate and make it more complex:

That said, The Agitator and DonorVoice are committed to maintaining the privacy of your personal information. The following explains our information collection practices, privacy policies, and the choices available to you with regard to how your information is collected and utilized.

This privacy policy applies specifically to agitator.thedonorvoice.com.

The Information We Collect

  • Personal information you provide to us, including, but not limited to your name, age, address, e-mail addressed and facts about your background, profession, and similar information.
  • Information regarding your interaction with our site, including, but not limited to, your IP address, device type, geographic location information, computer and connection information, statistics on page views, traffic to and from our sites, and web log information.
  • Information you provide to us through discussions/comments with other readers, e-mails, chats, and information you share with us through other social applications or websites.
  • Like most web site owners, we collect information using “cookies”, small data elements that we place in your computer or device to store your preferences.  Cookies help us to deliver information, identify unique browsers that visit us, and track usage throughout our site.  Cookies do not extract personal data about you, like your name or email address.  If your browser is not set to accept cookies, certain areas of the website may not function properly.  Where we do provide hyperlinks to reference third party research and content to make it easy for you to dive deeper, you should check the privacy policy of the site you are visiting to learn about that site’s practices regarding the use of your information.

How We Use the Information We Collect

  • For the purposes for which you specifically provided the information. For example, we require folks responding in our Comments sections to provide an email address. We do this because of our policy against anonymity, but we don’t share or publish your email address, just your name.
  • To send you e-mail notifications about the fabulous or outrageous stuff we’re doing, whitepapers we’ve publishing, webinars we’ve recorded, or fundraising research we’ve conducted, or to otherwise seek your involvement and opinion through surveys
  • To enhance existing features or develop new features, products, and services.
  • To allow us to personalize the content you and others see based on personal characteristics or preferences.
  • If required to do so by law or in the good faith belief that such action is necessary to conform to the edicts of the law or comply with a judicial proceeding, court order or legal process served on The Agitator or to protect and defend the rights or property of The Agitator.

Preserving the Privacy of Your Information

We endeavor to safeguard and protect your personal information. When you submit personal information on our site such information is protected both online and offline. Only employees and supervisors with specific authorization have access to databases containing personal information. The databases are protected in a secure facility where information is transmitted via encrypted technology.

Although we take measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy. Shit, if banks and governments get hacked, The Agitator ain’t gonna claim it’s inviolate. You should especially be aware of our concern about North Korean, Russian and the Trump Administration’s behavior.

However, should an intruder get past the dobermans, firewalls, and fire-breathing dragons and grab our data, we’ll let you know via email within 48 hours and post an Alert on our website.

Email Addresses: We will not share your e-mail address with third parties beyond our sister companies, DonorTrends, TrueGivers, and DonorVoice.  We reserve the right to present you with messages and content on their behalf.

Subscription Lists: Unlike standard industry practice, we will not rent, exchange or sell to third parties mailing address information you provide us when subscribing or otherwise involving yourself with The Agitator. We adhere strictly to the Direct Marketing Association’s Ethical Business Practices. In fact, we’re a lot more strict than they are.  We often laugh about their laxity. For information about these rather dicey ethical practices, visit the Direct Marketing Association’s site at http://www.dmaresponsibility.org/.

We don’t laugh about the GDRP and do our damndest to abide by it. Even better,  we write helpful posts and provide insights on how to be more donorcentric thanks to the GDRP.

Agents: We do not employ other companies and individual agents to perform functions on our behalf with the exception of web design, sending email, and providing tools to conduct surveys. The companies we employ have access only to the information needed to perform their functions, and are contractually prohibited from using it for other purposes. Not to mention the fact that we’ll expose and forever ride their sorry asses.

Third-Party Providers: Unlike virtually everyone else in the world we make no content or products available through cooperative relationships with third parties. We’re really that anti-social.

Major Business Transactions: In the event of a major business transaction, our customer information may be one of the transferred business assets. Heaven only knows why The Agitator would want to acquire The New York Times or Huff Post or BuzzFeed. But if that happens, we’ll sure let you know and give you a chance to bail out and delete all your information.

Force Majeure and Errant Geeks.  We do not employ webmasters under the age of 35 (even those trying desperately to grow a goatee or lay claim to the coolest new t-shirt). Despite our best efforts we cannot guarantee against what the dodgy insurance companies call ‘acts of god’ or Force Majeure. So, if at any time you believe that your association with The Agitator needs to be quickly hidden and deleted you may use the unsubscribe link at the bottom of any email we send you.

Contact Us if you have any questions about our Privacy Policy. We don’t have a privacy czar but we all care a lot about our readers so one of us will get back to you right away. Just email Editors@theagitator.net,  or reach us by postal mail at Agitator/DonorVoice, 11710 Plaza America Drive, Suite 200, Reston, VA 20190.

 

 

Ask A Behavioral Scientist

    Behavioral Science Q & A

    Q:We are struggling with acquistion. During our biggest community campaign, a colleague is suggesting that we have a QR code directing donors to a donate page that does not capture donor information – just a donation and an email address. We won’t be able to post any of these new doors our lvoely newsletters, or thank you letters. We’ll likely never hear from them again. What’s the best method to get this team to see the importance about a donor vs a donation?

    Thanks so much for raising this. Yes, capturing donor information can be helpful for stewardship like newsletters, thank-you letters, impact updates. But how you ask matters. Forcing full data capture introduces friction that can significantly depress conversion, many donors may simply abandon the process. Beyond the friction itself, required fields also shift the emotional experience […]

    Read Full Answer

    Q: Should we include “Giving Tuesday” in the subject lines for the emails that are going out before Giving Tuesday?

    Unlike holidays that everyone already knows, Giving Tuesday is a created event. Many donors recognize the name but not the exact timing, so referencing it becomes a helpful cue. It serves as a reminder and taps into social norm activation (“everyone’s giving today”), which boosts response. However, we still want it paired with the mission, […]

    Read Full Answer

    Q: can we pull the match language into the subject lines? Or this should be an A/B test?

    When a subject line leads with the match (“Your gift matched!”), it risks triggering market-norm thinking: the sense that giving is a financial transaction rather than an act rooted in values, identity, and care. This shift reduces intrinsic motivation and, over time, can weaken donor satisfaction and long-term engagement. It also makes the email indistinguishable […]

    Read Full Answer

    Q: Our mid-level donor team removed the QR code from the DM donation form that links to the donation page, but have left the URL for them to type it in manually. Not sure why they are adding a barrier to the donation process for a higher value donor – but I have to ask – is there any proof – either way – if a QR donation code reduces MV online giving, has any effect on their donation amount, has any effect on off line donations? Thank you….

    There’s no evidence that QR codes suppress mid-value giving; all available research suggests they either help or have no negative effect. In fact, behavioral and usability research consistently shows the opposite: reducing friction at any point in the donation process increases completion rates and total response. And that has nothing to do with capacity and […]

    Read Full Answer

    Q: How can we effectively use behavioral science to help shift our Board’s mindset. The majority are extremely resistant to asking their networks or sharing their contact lists with us, even after a candid discussion with an external lay leader who has been training boards with her fantastic Fundraising isn’t the F Word! workshop. We have also offered to use our automated email tool to send their appeals from their own email. It is so frustrating. We even have 2 Board members and the chair trying put some accountability on them for our big event but people are not really moving!

    What you’re experiencing is very common. Resistance often isn’t about capability, but about motivation quality. If board members feel pushed into fundraising, that triggers controlled motivation (low quality motivation) i.e. obligation, guilt, or fear of judgment, which often results in avoidance. Instead, we need to create conditions for volitional motivation (high quality motivation) by satisfying […]

    Read Full Answer

    Q: Copywriters often argue the ask should appear on the first page, but that usually breaks the story in two. With a one-sided letter the ask is always on page one, but with a two-sided letter it may fall on the second page—do results differ? Has your appeal structure been tested on both one-sided and two-sided letters? I just read the article Your Appeal Outline: Thoughtful Strategy or Random Spasm?

    That’s a really thoughtful question, and you’re not the first to raise it. Many of our clients have been cautious about placing the ask at the very end. To address their concern, we’ve tested both approaches, and the results are clear: when the ask comes last, even if that means it appears on the second […]

    Read Full Answer

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