Put Your Donor At The Scene
The Chronicle of Philanthropy just ran this item on a video project of Polar Bears International.
Working with Explore.org, this org has set up live webstreaming that shows polar bear activities at the edge of Hudson Bay in Canada. The bears are increasingly stressed physically because the freeze over they need to migrate to seal hunting grounds is occurring later and later, and the ice is then melting earlier.
An effect of global warming.
This is a great example of using online technology to take prospective donors right to the scene. The adage ‘a picture’s worth a thousand words’ is certainly true in my book.
[Although in this case, be warned, the best viewing window is 8:30am-5:30pm CT (sunrise to sunset) in Canada.]
Heaps of nonprofits are using online video to show donors firsthand how their contributions are being put to work. But I’m curious as to what other examples of live ‘you are there’ webcasting might be floating around out there.
Tom
One response to “Put Your Donor At The Scene”
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I love the concept of putting donors on the scene.
This is what MercyCorps does. But instead of webcasting, they do conference calls between program staff on the ground at their international locations, and major donors. That helps donors feel like they’re “there.”
And that’s exactly what I’m going to be talking about in my volunteer webinar, because volunteers give 10x as much as others, you need to recruit them and help people visualize themselves helping you. If you want to see what I am teaching, here’s the link: http://charityhowto.com/upcoming.php
Peace,
Mazarine