Rate Your Website Against The Candidates’ Sites
Over on Convio’s blog, Connection Cafe, their staff has been comparing the websites of Obama and McCain on key attributes like accessibility, ease and clarity of navigation, and — of most interest to me — engagement features and pathways.Online politicking pundits, like the folks at TechPresident (who, BTW, are doing a brilliant job of reporting and critiquing from numerous perspectives the online strategies and tactics of the campaigns), have been gushing about the scope and creativity of presidential campaign efforts to engage and empower supporters via the web.Indeed, for some of us, these sites, as they push the engagement envelope and perhaps overload on bells & whistles, are offering more involvement than we’d ever care to have with a campaign! But that’s a key point … offer different strokes for different folks. Just make it very easy for your supporter to find their own level of engagement.So, without question, all nonprofits, but especially issue advocacy groups, should be studying these sites.And the analyses offered at Convio Connection are a great place to start. Having looked at the three areas mentioned above, Convio’s current “score” favors Obama’s site over McCain’s, 2 to 1.See if you agree … and, more importantly, apply Convio’s critiques to your own site.Convio Connection, you deserve a raise! I hope you’ll do more of these.Tom
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Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Great idea! It is important to consistently compare the ease of giving and the successful methods of other organizations to your own.