Roger And Tom Discuss Chicken Little
Tom and I talk often about the fundraising issues we’re covering on The Agitator and our different “takes” on what’s happening in the donor world. Over the weekend we had a conversation about the economic situation and its impact on fundraising strategy in the coming months. We audio-taped it with the thought you might find our out-loud thinking about the challenge helpful.If you listen, you’ll hear Tom as self-confessed Chicken Little and me as the sage voice of calm and reason!It’s about 20 minutes long … just turn on your volume and click the URL or button below.Please let us know if you find this kind of audio post useful… and how we might improve it. We look forward to your candid feedback.Rogerwww.theagitator.net/wp-content/uploads/file/Agitator-Talk.mp3
2 responses to “Roger And Tom Discuss Chicken Little”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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hey guys, i really enjoyed the audio (chicken little). i am in fundraising, mostly middle donors acquisition and retention. back and forth dialogue is always useful when each person comes from a different perspective. On a techical poit, Rogers audio was much softer than Tom’s. Once those audio features are balanced it would be perfect.
Thumbs up on the broadcast idea.
kevin
I liked it. Do it again soon. Very helpful as I am about to start a new short term contract with an organisation that will be struggling with these very issues. Thanks chaps!