Roger On Integrated Fundraising
Next Tuesday the 12th Roger is participating in Blackbaud’s Summer School Series.
I told him he should have paid more attention in class!
Seriously, here’s the blurb from Blackbaud:
Integrated Fundraising: Leveraging the Big Picture for Big Impact
July 12, 1:00pm-2:00pm eastern, hosted by Roger Craver and Ryan Glushkoff
What if every effort you contribute toward reaching your fundraising goal could all work together seamlessly to achieve your optimal outcome? Integration is the key and you can learn to use this concept in your fundraising program. Join us for Integrated Fundraising to learn strategies and tactics to develop a 360° view of your supporters, how to cultivate your donor relationships, and ultimately raise more money in the process. It’s all about leveraging the big picture for big impact!
I expect Roger will deliver the goods. More info and sign-up here. Don’t miss it.
Tom
One response to “Roger On Integrated Fundraising”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Blackbaud needs to be talking about being donor-centered in The Raisers Edge. My team and I have spent months trying to figure out (and then having to develop ourselves) mechanisms to produce reports and track progress in a donor-centered (rather than a campaign centered or fund centered) way. Sheesh. Back to basics for the number #1 donor “relationship management” system in the US.