Roger Tackles The “Mid-Level” Donor
The “mid-level” donor is that species in the $500-$5,000 per year giving range. You know, the ones who fall through the cracks in many fundraising programs … taking heaps of potential contributions with them.
This Thursday (August 5) at 2pm ET Roger Craver will be leading a free DonorTrends webinar focused on building and sustaining a Mid-Level Donor Program. Joining Roger will be savvy fundraiser Kristin McCurry of MINDset Direct.
They will outline the critical ‘must do’ steps and reveal the most effective creative strategies in launching and building a successful middle donor program, examining these key questions:
* Why mid-level donor programs are essential?
* How to identify the audience?
* What amounts to ask for?
* How to communicate and ask in the most effective ways?
* How to measure success?
Here’s the link to the event registration page.
We look forward to seeing you on the 5th.
Tom
P.S. If you want to do a bit of prepping, read Roger’s earlier post, Cashing In On The Chasm.
One response to “Roger Tackles The “Mid-Level” Donor”
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As part of our on-going research programme, Bluefrog undertook the largest qualitative study into mid-value donors in the UK. We looked at what mid-value donors wanted and needed, what prompted gifts and what stopped them.
The paper is available for free download on my blog, http://www.queerideas.co.uk. It’s in the left hand-column under the heading Free Bluefrog Research